Hi, I'm Ajay.
A Software Engineer & Multimedia Designer.

Building Seamless Digital Experiences Through Code & Creativity.

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01

About


As a Software Engineer and Multimedia Designer, I bridge the gap between technology and design to craft intuitive, high-performing digital experiences. With expertise in JavaScript, React.js, Node.js, PHP, and WordPress, I develop scalable web solutions while integrating motion graphics and video production to elevate user engagement. Passionate about innovation, I thrive in fast-paced, forward-thinking environments where technology and creativity converge.

02

Experience


BoomerangFX

Web Developer & Designer

Dec 2023 - Present

  • Built and launched 50+ fully responsive WordPress websites using custom themes and component-based development (ACF, Bricks, Elementor), aligning each build with the unique branding, tone, and functionality needs of medical clinic clients.
  • Led the end-to-end migration of 130+ Unbounce pages to WordPress, designing and developing custom Gutenberg blocks and reusable components, resulting in faster site performance and a 25% uplift in engagement.
  • Worked directly with internal stakeholders and clients to translate creative briefs into clean, scalable code, incorporating JavaScript and PHP for dynamic content rendering, form logic, and enhanced interactivity.
  • Optimized website load times and technical SEO by implementing lazy loading, asset minification, caching, and solving deep CSS/JavaScript performance issues.
  • Integrated React.js-based lead generation tools and third-party APIs (EMR systems, booking platforms), improving conversion flows and enabling real-time appointment scheduling across client sites.
  • Collaborated with the marketing team to develop high-converting landing pages, using front-end development principles and A/B testing strategies to refine CTAs and user flows.
  • Developed custom front-end features for landing pages—including interactive calculators, sliders, image hover effects, and client-side form validation—to enhance UI functionality, support design implementation, and improve user interaction.

03

Education


    Brainstation - Software Engineering Diploma

    Humber College - Bachelor of Digital Communications

04

Projects


Imagebucket

An immersive and comprehensive full stack application that aims to revolutionize the way users engage with visual content. It provides a dynamic and user-friendly platform where individuals can seamlessly upload, explore, and interact with captivating images.

Instock

An warehouse management system that enables efficient tracking and management of inventory items across multiple warehouses. It provides a user-friendly interface for adding, editing, and deleting warehouses and inventory items, with detailed information and categorization.

BrainFlix

A cutting-edge video-sharing platform that connects creators and viewers in an immersive community, offering high-quality videos, interactive comments, and seamless mobile experience.

Other Projects

ISS-Tracker

Tracking International Space Station (ISS) and displays its longitude and latitude, speed, and current time using Open-Notify API

Restfull API

BrainFlix API that provides the data/links/images/users to the front end application

EcoTrack

A user-friendly web application that helps individuals reduce their carbon dioxide emissions and save on monthly bills by enabling them to track and optimize household energy consumption, fostering environmental consciousness and sustainable living.

VFX

Some Sample work I have done previously for clients and projects

Design Work

Explore some of my sample designs created for freelance clients and personal projects on Behance

Ontime

Ontime is a user-friendly habit and task tracker designed to help individuals establish routines, set and achieve personal goals, and receive daily reminders. Whether you're looking to cultivate new habits or break old ones, Ontime is your daily guide.

Sample Landing Page

Example of a landing page I would offer clients, made with adobe sketch.

Documentary Behind the Scenes

Short Documentary for Together Toronto, where I was responsible for editing.

Perspective Health

Perspective Health: Personalized Wellness & Aesthetic Solutions for Men & Women – Where Science Meets Self-Care.

Skin6

Skin6: Elevate Your Beauty with Advanced Aesthetic Treatments & Personalized Care in Toronto.

Dr Lisa

Dr. Lisa: Expert Plastic & Cosmetic Surgery in Sydney – Precision, Artistry, and Personalized Care.

BoomerangFX

BoomerangFX: Revolutionizing Aesthetic Practices with Cutting-Edge Technology and Comprehensive Business Solutions.

ReEnvision Eye Care

ReEnvision Eye Care: Expert Vision Care for Dry Eyes, Cataracts & Glaucoma – Precision, Innovation, and Compassion.

La Belle MedSpa

La Belle MedSpa: Advanced Cosmetic Treatments Tailored to Help You Look & Feel Your Best.

04

Contact


Let's stay in touch!

contact@ajaysingh.ca

© 2025 Ajay Singh