Hi, I'm Ajay.
I Build Conversion-Driven Websites & Digital Experiences.

Building digital platforms trusted by clinics, educators, and businesses to generate leads, bookings, and measurable growth.

Click me!

01

About


Front-End Web Developer with 5+ years of experience delivering 65+ websites and applications for healthcare, education, and SMB clients. Skilled in transforming UI/UX designs into WordPress and React.js builds optimized for speed and scalability. Experienced in implementing AI chatbots, automation flows, and marketing funnels that improved lead capture and client engagement. Produced videos and podcasts, scaling one show to 250K+ subscribers through cross-platform distribution and paid campaigns.

02

Experience


BoomerangFX

Web Developer & Designer

Dec 2023 - Present

  • Led the full website lifecycle — discovery calls, Figma mockups, weekly client updates, and coded builds — upgrading outdated sites to boost revenue, clicks, and conversions.
  • Built and launched 50+ custom WordPress & Webflow sites (PHP, ACF, Bricks, Elementor, JS/SCSS), delivering responsive, conversion-focused platforms.
  • Designed and implemented custom components (ROI calculators, booking flows, dynamic layouts) integrated with CRM/EMR systems, improving lead capture by 20%.
  • Integrated AI chatbots and automation funnels, streamlining scheduling and increasing lead quality.
  • Migrated 130+ landing pages into reusable WordPress templates, cutting dev time 40% and boosting engagement 25%.
  • Migrated WooCommerce to Stripe, creating custom checkout links that shortened the sales cycle and helped the sales team close deals faster.
  • Used heatmaps (Microsoft Clarity) and A/B testing to refine layouts and optimize funnels.
  • Integrated React-based EMR booking system, enabling direct online booking and driving a 20%+ increase in completed appointments.

03

Education


    Brainstation - Software Engineering Diploma

    Humber College - Bachelor of Digital Communications

04

Projects


Imagebucket

An immersive and comprehensive full stack application that aims to revolutionize the way users engage with visual content. It provides a dynamic and user-friendly platform where individuals can seamlessly upload, explore, and interact with captivating images.

Instock

An warehouse management system that enables efficient tracking and management of inventory items across multiple warehouses. It provides a user-friendly interface for adding, editing, and deleting warehouses and inventory items, with detailed information and categorization.

BrainFlix

A cutting-edge video-sharing platform that connects creators and viewers in an immersive community, offering high-quality videos, interactive comments, and seamless mobile experience.

Other Projects

ISS-Tracker

Tracking International Space Station (ISS) and displays its longitude and latitude, speed, and current time using Open-Notify API

Restfull API

BrainFlix API that provides the data/links/images/users to the front end application

EcoTrack

A user-friendly web application that helps individuals reduce their carbon dioxide emissions and save on monthly bills by enabling them to track and optimize household energy consumption, fostering environmental consciousness and sustainable living.

VFX

Some Sample work I have done previously for clients and projects

Design Work

Explore some of my sample designs created for freelance clients and personal projects on Behance

Ontime

Ontime is a user-friendly habit and task tracker designed to help individuals establish routines, set and achieve personal goals, and receive daily reminders. Whether you're looking to cultivate new habits or break old ones, Ontime is your daily guide.

Sample Landing Page

Example of a landing page I would offer clients, made with adobe sketch.

Documentary Behind the Scenes

Short Documentary for Together Toronto, where I was responsible for editing.

Perspective Health

Perspective Health: Personalized Wellness & Aesthetic Solutions for Men & Women – Where Science Meets Self-Care.

Skin6

Skin6: Elevate Your Beauty with Advanced Aesthetic Treatments & Personalized Care in Toronto.

Dr Lisa

Dr. Lisa: Expert Plastic & Cosmetic Surgery in Sydney – Precision, Artistry, and Personalized Care.

BoomerangFX

BoomerangFX: Revolutionizing Aesthetic Practices with Cutting-Edge Technology and Comprehensive Business Solutions.

ReEnvision Eye Care

ReEnvision Eye Care: Expert Vision Care for Dry Eyes, Cataracts & Glaucoma – Precision, Innovation, and Compassion.

Quietcreek Wellness

Quietcreek Wellness: Holistic health & aesthetic clinic offering weight loss, skin, and wellness treatments in Tennessee.

BelleBeauté MedSpa

BelleBeauté MedSpa: Luxury wellness & aesthetics in Markham, offering injectables, facials, laser treatments, and weight loss programs.

04

Contact


Let's stay in touch!

- LinkedIn: https://www.linkedin.com/in/singhajay

© 2025 Ajay Singh